BRAND EXPERIENCE, GRAPHIC DESIGN

Pepcity UEFA 

The PepCity hospitality program invited PepsiCo’s top tier customers to experience the excitement of the biggest football event in the world, the 2017 UEFA Champions League Final in Cardiff. PepCity brings together multiple brands under the PepsiCo banner, with the strength of individual brands magnified under the power of one. The elevated, premium hospitality program leveraged the buzz, pulse and craze of the Champions League Final to create an unforgettable, immersive experience to celebrate football and Welsh culture. 

PARTNER        PepsiCo Design Team & PepsiCo Europe

ILLUSTRATION   Chris Gilleard

ROLE           Project Manager (Creative), Graphic Design, Art Direction

RESULTS        Launched internally and succesfully

PRODUCT DESIGN, INNOVATION

FORMÉ

Formé Shoeshaper is the secret to personalizing the fit of your shoes so every pair feels custom made. It improves comfort in an hour so we can wear shoes for hours not minutes. Shoes are more comfortable with Formé, look better and feel amazing.

STATUS    Available at Neiman Marcus and online.

PARTNER   Formé Team

ROLE      Product Design, CMF, Product Animation

 

PRODUCT DESIGN, INNOVATION

FORMÉ

Formé Shoeshaper is the secret to personalizing the fit of your shoes so every pair feels custom made. It improves comfort in an hour so we can wear shoes for hours not minutes. Shoes are more comfortable with Formé, look better and feel amazing. 

STATUS    Available at Neiman Marcus and online.

PARTNER   Formé Team

ROLE      Product Design, CMF, Product Animation

 

PRODUCT DESIGN, INNOVATION

FORMÉ

Formé Shoeshaper is the secret to personalizing the fit of your shoes so every pair feels custom made. It improves comfort in an hour so we can wear shoes for hours not minutes. Shoes are more comfortable with Formé, look better and feel amazing.

STATUS    Available at Neiman Marcus and online.

PARTNER   Formé Team

ROLE      Product Design, CMF, Product Animation

 

Pepsi_Yum-194
PEPCITY_base
icons

Icons

Welsh Culture

To celebrate Welsh’s culture, we designed 4 iconic elements, which are Welsh Dragon, Map, Castle, and Crown. Each of this element is integrated as part of the master illustration.

 

The Story

 

Formé ShoeShapers was born to help women personalize the fit of any shoe style. We all have unique feet, now we have the control to fit our shoes according to our needs instead of asking our feet to conform to manufacturing standards of the shoe brands we love.   

 

The Story

Formé ShoeShapers was born to help women personalize the fit of any shoe style. We all have unique feet, now we have the control to fit our shoes according to our needs instead of asking our feet to conform to manufacturing standards of the shoe brands we love.   

 

The Story 

Formé ShoeShapers was born to help women personalize the fit of any shoe style. We all have unique feet, now we have the control to fit our shoes according to our needs instead of asking our feet to conform to manufacturing standards of the shoe brands we love.   

 

tunnel_kieran
tunnel_kieran
colla01
pirez
2017-06-03 PepsiCo-Champions-League_Royal Welsh_055
2017-06-03 PepsiCo-Champions-League_Royal Welsh_027
2017-06-02 PepsiCo-Champions-League_Future Inn_140
Pepcity_uefa_2017
pepcity_banner
8K2A4751
IMG_6724
IMG_6709

BEHIND THE SCENES

logopep
illuspep
IMG_7231
gaya
wooo
_DSC3638-Edit
_DSC3638-Edit
comps