BRAND EXPERIENCE, GRAPHIC DESIGN

Pepsi Max Fan House

Football isn’t a game, it’s a passion. PepsiMax tent at Champions festival activate the passions of the fans within the space. The experience reflects on football journey in a realistic way. Pepsi Max generated this passion through three different sources: an immersive football journey that included a future locker room, as well as an interactive tunnel and football pitch. A passion reactive photobooth and play to power foosball table turned the enthusiasm of the fans into a visual display as light bursts traveled to the “Powered by Passion” light box.

PARTNER    PepsiCo Design Team & PepsiCo Europe

AGENCY     Initials

ROLE       Experience & Space Design, Graphic Design, Art Direction

RESULTS    207,000 Social Media Reach

           13,600 stand visitors over 3 days activation

           1,900 players of the immersive football challenge

           33,000 samples distributed

           1,570 photos taken from Passion Reactive Photobooth

PRODUCT DESIGN, INNOVATION

FORMÉ

Formé Shoeshaper is the secret to personalizing the fit of your shoes so every pair feels custom made. It improves comfort in an hour so we can wear shoes for hours not minutes. Shoes are more comfortable with Formé, look better and feel amazing.

STATUS    Available at Neiman Marcus and online.

PARTNER   Formé Team

ROLE      Product Design, CMF, Product Animation

 

PRODUCT DESIGN, INNOVATION

FORMÉ

Formé Shoeshaper is the secret to personalizing the fit of your shoes so every pair feels custom made. It improves comfort in an hour so we can wear shoes for hours not minutes. Shoes are more comfortable with Formé, look better and feel amazing. 

STATUS    Available at Neiman Marcus and online.

PARTNER   Formé Team

ROLE      Product Design, CMF, Product Animation

 

PRODUCT DESIGN, INNOVATION

FORMÉ

Formé Shoeshaper is the secret to personalizing the fit of your shoes so every pair feels custom made. It improves comfort in an hour so we can wear shoes for hours not minutes. Shoes are more comfortable with Formé, look better and feel amazing.

STATUS    Available at Neiman Marcus and online.

PARTNER   Formé Team

ROLE      Product Design, CMF, Product Animation

 

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Future Locker Room

Here, fans experienced a simulated game day experience. To start, visitors sat beneath personalized digital jerseys and listened to a manager’s pep talk in virtual reality. The manager then appeared in from of them, encouraging team rivalry.  

 

The Story

 

Formé ShoeShapers was born to help women personalize the fit of any shoe style. We all have unique feet, now we have the control to fit our shoes according to our needs instead of asking our feet to conform to manufacturing standards of the shoe brands we love.   

 

The Story

Formé ShoeShapers was born to help women personalize the fit of any shoe style. We all have unique feet, now we have the control to fit our shoes according to our needs instead of asking our feet to conform to manufacturing standards of the shoe brands we love.   

 

The Story 

Formé ShoeShapers was born to help women personalize the fit of any shoe style. We all have unique feet, now we have the control to fit our shoes according to our needs instead of asking our feet to conform to manufacturing standards of the shoe brands we love.   

 

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Interactive Tunnel

Led inside by a manager, as they walked through, players were immersed in a sensorial experience, complete with blowing breeze, the smell of fresh grass, and the muffled roar of the waiting crowd.  

 

The Story

 

Formé ShoeShapers was born to help women personalize the fit of any shoe style. We all have unique feet, now we have the control to fit our shoes according to our needs instead of asking our feet to conform to manufacturing standards of the shoe brands we love.   

 

The Story

Formé ShoeShapers was born to help women personalize the fit of any shoe style. We all have unique feet, now we have the control to fit our shoes according to our needs instead of asking our feet to conform to manufacturing standards of the shoe brands we love.   

 

The Story 

Formé ShoeShapers was born to help women personalize the fit of any shoe style. We all have unique feet, now we have the control to fit our shoes according to our needs instead of asking our feet to conform to manufacturing standards of the shoe brands we love.   

 

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Football Pitch

On the pitch, a target appeared on the wall and if players hit it, the simulated crowd would react with passionate approval. If players missed, they were met with looks of disappointment.

 

The Story

 

Formé ShoeShapers was born to help women personalize the fit of any shoe style. We all have unique feet, now we have the control to fit our shoes according to our needs instead of asking our feet to conform to manufacturing standards of the shoe brands we love.   

 

The Story

Formé ShoeShapers was born to help women personalize the fit of any shoe style. We all have unique feet, now we have the control to fit our shoes according to our needs instead of asking our feet to conform to manufacturing standards of the shoe brands we love.   

 

The Story 

Formé ShoeShapers was born to help women personalize the fit of any shoe style. We all have unique feet, now we have the control to fit our shoes according to our needs instead of asking our feet to conform to manufacturing standards of the shoe brands we love.   

 

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BEHIND THE SCENES

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