Della is NYC-based multidisciplinary designer. Her expertise includes product, graphic, and spatial design.
After not making the cut to the national basketball team, Della realized that she needed to channel her passion into a different industry. Rooted in her dream to design sports’ footwear, she flew to Los Angeles, pursued Product Design at Art Center College of Design, and graduated with honors. Her works have earned her IDSA, Core77, and A’ Design awards to name a few. During her time at Art Center, she realized that there are many more beautiful objects to fall in love with outside of footwear.
Della is fueled with curiosity, she appreciates uncertainty, always pushing new boundaries and loves multicultural experience that enriches her life. She sees value in her ability to create functional design and meaningful experience that connects with the user in a personal way. She is an optimistic, tenacious problem solver who loves to turn obstacles into positive opportunities.
She interned at Continuum and Vans prior to moving to New York City and joining Pepsico Design & Innovation Center as part of the Brand Experience Team. At Pepsico, she has been working and leading various brand activations with a goal to elevate the consumer experience.
In her downtime, you can find her doing pottery wheeling, netflix-ing, and waiting for someone to challenge her in a basketball arcade game.
Ever onward, never retreat | Maju terus, pantang mundur.
CV available upon request | Available for selected freelance work
2017 A' Design Award: Gold
2017 A' Design Award: Silver
2016 A' Design Award: Silver
2014 IDEA Gold Award
2014 IDEA Silver Award
2014 A' Design Award: Silver
2014 Spark! Concept Winner
2014 Spark! Concept Finalist
2014 Venturewell E-Team Grant Recipient
2014 Design for Wellbeing Award Merit
2013 Core77 Award Winner