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Brand Experience, Spatial Design

 

Branding Identity, Packaging, UXUI

 

Branding Identity, Packaging, UXUI

 

Unmasked creativity and diversity

Affable and inclusive precision at its finest

Affable and inclusive precision at its finest

Before an artist ever hits the big stage, they've got to believe that the dream is worth chasing. It's their passion and will to hustle that turns their dream into a reality. We at Brisk believe in embracing that hustle and providing a platform for young artists to let their creativity shine. We encourage those bold enough to dream, to see it through and find their own unique style. In 'Unmasked Vibes', Brisk collaborated with Black Panther to launch the Creators Class 2018, to celebrate creativity and diversity, and to unleash your flavor.

Gillette is a brand of men’s safety razors, among other personal care products owned by Procter & Gamble. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer. Without doubt, Gillette leads the industry with its line of innovative products. Gillette has been the oldest company to produce razor; having the most experienced in the market. However, Gillette has overwhelming number of products and overdesigned identity that lacks visual harmony. The new identity communicates with its customers in a new way: friendly and inclusive. 

Gillette is a brand of men’s safety razors, among other personal care products owned by Procter & Gamble. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer. Without doubt, Gillette leads the industry with its line of innovative products. Gillette has been the oldest company to produce razor; having the most experienced in the market. However, Gillette has overwhelming number of products and overdesigned identity that lacks visual harmony. The new identity communicates with its customers in a new way: friendly and inclusive. 

Role: 

Lead Design, Art Direction

 

Result: 

- 11.2 million social impressions
- 61.3 million media impressions

 

Agency Partner:

Bluefactory

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Guests are first immersed into the creators exhibition. It is a medium for the artist to showcase their work, to engage, and to co-create with the guests. A vending machine located at the end of the guests’ journey acts as a secret passage to Wakanda, the world of Black Panther. Interactive engagements are running in the space, such as screen printing using artist' design and live mural painting.

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Over 50 years ago the world was introduced to the Hero, the Legend, the King of Wakanda—the Black Panther, but it wasn’t on a big screen. It was on the pages of Marvel’s comic books. Since then numerous writers, illustrators, and sketch artists have carried on the legacy of the Panther, each adding to and developing the culture that breathes Wakanda Forever.

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The nation of Wakanda was something readers had never seen before, the concept of a royal African nation—technologically superior and hidden for centuries was unheard of. Over the year’s writers, creators and producers of the film have developed the Wakandan script and language. In this room, the scripts are painted with special ink, hidden in plain slight, so that viewers can use a spotlight and experience to find the secret scripts.

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Inspired by Wakanda's own vibranium, we created an animation to be projected on to the stage.

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