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Product Design, Innovation

 

Branding Identity, Packaging, UXUI

 

Branding Identity, Packaging, UXUI

 

Enabling technology to all athletes

Affable and inclusive precision at its finest

Affable and inclusive precision at its finest

In the United States alone, there are 1.8 million people living with limb loss. Swimming helps amputee to work out harder and longer without increased pain because of the water gravity. Elle is an innovative prosthetic leg and swimwear for single-leg below the knee swimmers to compete with able-bodied swimmers.

Gillette is a brand of men’s safety razors, among other personal care products owned by Procter & Gamble. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer. Without doubt, Gillette leads the industry with its line of innovative products. Gillette has been the oldest company to produce razor; having the most experienced in the market. However, Gillette has overwhelming number of products and overdesigned identity that lacks visual harmony. The new identity communicates with its customers in a new way: friendly and inclusive. 

Gillette is a brand of men’s safety razors, among other personal care products owned by Procter & Gamble. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer. Without doubt, Gillette leads the industry with its line of innovative products. Gillette has been the oldest company to produce razor; having the most experienced in the market. However, Gillette has overwhelming number of products and overdesigned identity that lacks visual harmony. The new identity communicates with its customers in a new way: friendly and inclusive. 

Role: 

Product Design

 

Result: 

- Core 77 Winner 2013
- IDSA IDEA SIlver 2014
- Spark Concept Winner 2014
- A’ Design Award Silver 2016

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Challenges

Balance - Amputees find it difficult to swim in streamlined position. Human leg has a specific volume and density which attributes to our balance; the loss of a leg will result in imbalanced buoyancy due to unequal upward water pressure between left and right side of the body.


Multifunction - There are 3 phases in competition: launching off, swimming, and flip turning. Each phase requires different energy release profile.


Comfort - Since the leg will have to move both rapidly and regularly, it is important to ensure comfort by having a tight fit between the stump and the prosthetic.  

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Elle Leg

Adjustable Air Chamber - it controls buoyancy and helps amputees to maintain their streamlined position in the water.


Flexed Ankle - it is made out of a metal plate to increase energy return. It is interchangeable to match an individual’s strength, and has an elastic band on the back, which will helps users launch off with reduced energy loss.


Interchangeable Fin - it can be changed according to athlete's needs. Elle’s frame will be personalized to match the volume of the athlete's other leg.

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Elle Swimwear

Elle swimwear is made out of woven elastene-nylon and polyurethane, a material that repels water and increase buoyancy. In addition, it compresses muscle to vibrate less.

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