PRODUCT DESIGN, INNOVATION

FORMÉ

Formé Shoeshaper is the secret to personalizing the fit of your shoes so every pair feels custom made. It improves comfort in an hour so we can wear shoes for hours not minutes. Shoes are more comfortable with Formé. Look better and feel amazing!

STATUS    Available at Neiman Marcus and online.

PARTNER   Formé Team

ROLE      Product Design, CMF, Product Animation

 

PRODUCT DESIGN, INNOVATION

FORMÉ

Formé Shoeshaper is the secret to personalizing the fit of your shoes so every pair feels custom made. It improves comfort in an hour so we can wear shoes for hours not minutes. Shoes are more comfortable with Formé, look better and feel amazing.

STATUS    Available at Neiman Marcus and online.

PARTNER   Formé Team

ROLE      Product Design, CMF, Product Animation

 

PRODUCT DESIGN, INNOVATION

FORMÉ

Formé Shoeshaper is the secret to personalizing the fit of your shoes so every pair feels custom made. It improves comfort in an hour so we can wear shoes for hours not minutes. Shoes are more comfortable with Formé, look better and feel amazing. 

STATUS    Available at Neiman Marcus and online.

PARTNER   Formé Team

ROLE      Product Design, CMF, Product Animation

 

PRODUCT DESIGN, INNOVATION

FORMÉ

Formé Shoeshaper is the secret to personalizing the fit of your shoes so every pair feels custom made. It improves comfort in an hour so we can wear shoes for hours not minutes. Shoes are more comfortable with Formé, look better and feel amazing.

STATUS    Available at Neiman Marcus and online.

PARTNER   Formé Team

ROLE      Product Design, CMF, Product Animation

 

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The Story

Formé ShoeShapers was born to help women personalize the fit of any shoe style. We all have unique feet, now we have the control to fit our shoes according to our needs instead of asking our feet to conform to manufacturing standards of the shoe brands we love.   

 

The Story

 

Formé ShoeShapers was born to help women personalize the fit of any shoe style. We all have unique feet, now we have the control to fit our shoes according to our needs instead of asking our feet to conform to manufacturing standards of the shoe brands we love.   

 

The Story

Formé ShoeShapers was born to help women personalize the fit of any shoe style. We all have unique feet, now we have the control to fit our shoes according to our needs instead of asking our feet to conform to manufacturing standards of the shoe brands we love.   

 

The Story 

Formé ShoeShapers was born to help women personalize the fit of any shoe style. We all have unique feet, now we have the control to fit our shoes according to our needs instead of asking our feet to conform to manufacturing standards of the shoe brands we love.   

 

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BENEFIT

More Wiggle Room

80% of women have one foot that is up to a 1/2 shoe size larger than the other foot. The larger foot can be pinched in the toe area causing squished toes and blisters. Formé Shoe Shapers gently and safely stretch the toe area of any shoe style up to a 1/2 size eliminating pinchy toes. 

BENEFIT

More Wiggle Room

80% of women have one foot that is up to a 1/2 shoe size larger than the other foot. The larger foot can be pinched in the toe area causing squished toes and blisters. Formé Shoe Shapers gently and safely stretch the toe area of any shoe style up to a 1/2 size eliminating pinchy toes. 

BENEFIT

More Wiggle Room 

80% of women have one foot that is up to a 1/2 shoe size larger than the other foot. The larger foot can be pinched in the toe area causing squished toes and blisters. Formé Shoe Shapers gently and safely stretch the toe area of any shoe style up to a 1/2 size eliminating pinchy toes.

 

BENEFIT

More Wiggle Room 

80% of women have one foot that is up to a 1/2 shoe size larger than the other foot. The larger foot can be pinched in the toe area causing squished toes and blisters. Formé Shoe Shapers gently and safely stretch the toe area of any shoe style up to a 1/2 size eliminating pinchy toes.

 

BENEFIT

Perfect Shoe Fit in 1 hour

Leather shoes expand when you wear them and shrink when you don't. In fact, they continue to shrink until the next time you wear them. That's why your shoes feel tight and pinchy when you put them on. It can take your feet 2 hours to force your shoes into shape again. Formé Shoe Shapers maintain the perfect shape of your shoes in-between wearings. 

BENEFIT

Perfect Shoe Fit in 1 hour

Leather shoes expand when you wear them and shrink when you don't. In fact, they continue to shrink until the next time you wear them. That's why your shoes feel tight and pinchy when you put them on. It can take your feet 2 hours to force your shoes into shape again. Formé Shoe Shapers maintain the perfect shape of your shoes in-between wearings. 

BENEFIT

More Wiggle Room 

80% of women have one foot that is up to a 1/2 shoe size larger than the other foot. The larger foot can be pinched in the toe area causing squished toes and blisters. Formé Shoe Shapers gently and safely stretch the toe area of any shoe style up to a 1/2 size eliminating pinchy toes.

 

BENEFIT

Perfect Shoe Fit in 1 hour

Leather shoes expand when you wear them and shrink when you don't. In fact, they continue to shrink until the next time you wear them. That's why your shoes feel tight and pinchy when you put them on. It can take your feet 2 hours to force your shoes into shape again. Formé Shoe Shapers maintain the perfect shape of your shoes in-between wearings. 

BENEFIT

More Wiggle Room 

80% of women have one foot that is up to a 1/2 shoe size larger than the other foot. The larger foot can be pinched in the toe area causing squished toes and blisters. Formé Shoe Shapers gently and safely stretch the toe area of any shoe style up to a 1/2 size eliminating pinchy toes.

 

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