Forme_Opt_07

Product Design, Visual Design

 

Branding Identity, Packaging, UXUI

 

Branding Identity, Packaging, UXUI

 

Elegant comfort at the tip of your toes

Affable and inclusive precision at its finest

Affable and inclusive precision at its finest

Formé Shoeshaper is the secret to personalizing the fit of your shoes so every pair feels custom made. It improves comfort in an hour so we can wear shoes for hours not minutes. Shoes are more comfortable with Formé. Look better and feel amazing!

Gillette is a brand of men’s safety razors, among other personal care products owned by Procter & Gamble. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer. Without doubt, Gillette leads the industry with its line of innovative products. Gillette has been the oldest company to produce razor; having the most experienced in the market. However, Gillette has overwhelming number of products and overdesigned identity that lacks visual harmony. The new identity communicates with its customers in a new way: friendly and inclusive. 

Gillette is a brand of men’s safety razors, among other personal care products owned by Procter & Gamble. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer. Without doubt, Gillette leads the industry with its line of innovative products. Gillette has been the oldest company to produce razor; having the most experienced in the market. However, Gillette has overwhelming number of products and overdesigned identity that lacks visual harmony. The new identity communicates with its customers in a new way: friendly and inclusive. 

Role: 

Product Design, CMF, Art Direction

 

Result: 

Available at Neiman Marcus and online

Forme_Opt_10
Forme_Opt_09

Formé ShoeShapers was born to help women personalize the fit of any shoe style. We all have unique feet, now we have the control to fit our shoes according to our needs instead of asking our feet to conform to manufacturing standards of the shoe brands we love.  

Forme_Opt_11
Forme_Opt_08
Forme_Opt_02
Forme_Opt_05

More Wiggle Room - 80% of women have one foot that is up to a 1/2 shoe size larger than the other foot. The larger foot can be pinched in the toe area causing squished toes and blisters. Formé Shoe Shapers gently and safely stretch the toe area of any shoe style up to a 1/2 size eliminating pinchy toes. 

Perfect Shoe Fit in 1 hour - Leather shoes expand when you wear them and shrink when you don't. In fact, they continue to shrink until the next time you wear them. That's why your shoes feel tight and pinchy when you put them on. It can take your feet 2 hours to force your shoes into shape again. Formé Shoe Shapers maintain the perfect shape of your shoes in-between wearings. 

Forme_Opt_03
Forme_Opt_01
Forme_Opt_04
Forme_Opt_12