PACKAGING, BRANDING

Gillette Repackage

Without doubt, Gillette leads the industry with its line of innovative products. Gillette has been the oldest company to produce razor; having the most experience in the market. However, Gillette has overwhelming number of products that confuse the customer. The products under the same line lacks visual harmony. Furthermore, they are overdesigned from product and graphic stand point, contradict with what a man wants, simplicity in precision.

STATUS     Concept Project

ROLE       Project Lead & Graphic Design

RESULTS    Spark Concept Finalist 2015

PACKAGING, BRANDING

Gillette Repackage

Without doubt, Gillette leads the industry with its line of innovative products. Gillette has been the oldest company to produce razor; having the most experience in the market. However, Gillette has overwhelming number of products that confuse the customer. The products under the same line lacks visual harmony. Furthermore, they are overdesigned from product and graphic stand point, contradict with what a man wants, simplicity in precision.

STATUS     Concept Project

ROLE       Project Lead & Graphic Design

RESULTS    Spark Concept Finalist 2015

PACKAGING, BRANDING

Gillette Repackage

Without doubt, Gillette leads the industry with its line of innovative products. Gillette has been the oldest company to produce razor; having the most experience in the market. However, Gillette has overwhelming number of products that confuse the customer. The products under the same line lacks visual harmony. Furthermore, they are overdesigned from product and graphic stand point, contradict with what a man wants, simplicity in precision.

STATUS     Concept Project

ROLE       Project Lead & Graphic Design

RESULTS    Spark Concept Finalist 2015

PACKAGING, BRANDING

Gillette Repackage

Without doubt, Gillette leads the industry with its line of innovative products. Gillette has been the oldest company to produce razor; having the most experience in the market. However, Gillette has overwhelming number of products that confuse the customer. The products under the same line lacks visual harmony. Furthermore, they are overdesigned from product and graphic stand point, contradict with what a man wants, simplicity in precision.

STATUS     Concept Project

ROLE       Project Lead & Graphic Design

RESULTS    Spark Concept Finalist 2015

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Challenges

Gillete leads the market by offering innovative razor and blades’ technology. However, the variety of products and offers can be very overwhelming. The current packaging is crowded and sporty. It does not have color harmony that ties the product together. While their overall graphic language is complex and overdone, its competitors are catching up by offering simpler and mature look to the market that is appealing to both young and older generation.

Challenges

Gillete leads the market by offering innovative razor and blades’ technology. However, the variety of products and offers can be very overwhelming. The current packaging is crowded and sporty. It does not have color harmony that ties the product together. While their overall graphic language is complex and overdone, its competitors are catching up by offering simpler and mature look to the market that is appealing to both young and older generation.

Challenges

Gillete leads the market by offering innovative razor and blades’ technology. However, the variety of products and offers can be very overwhelming. The current packaging is crowded and sporty. It does not have color harmony that ties the product together. While their overall graphic language is complex and overdone, its competitors are catching up by offering simpler and mature look to the market that is appealing to both young and older generation.

Challenges

Gillete leads the market by offering innovative razor and blades’ technology. However, the variety of products and offers can be very overwhelming. The current packaging is crowded and sporty. It does not have color harmony that ties the product together. While their overall graphic language is complex and overdone, its competitors are catching up by offering simpler and mature look to the market that is appealing to both young and older generation.

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Gillette Gift

The New Gillette celebrates manhood by preparing, directing, and grooming all in a box. Owning Gillette is owning the perfect gift. As a gifting experience, the real treat lies within; it unveils something new, a surprise filled with friendly treats. A real tret lies within: as one slides out the razor packaging, it slowly reveal the product, creating a meaningful “opening” experience.

 

Gillette Gift

The New Gillette celebrates manhood by preparing, directing, and grooming all in a box. Owning Gillette is owning the perfect gift. As a gifting experience, the real treat lies within; it unveils something new, a surprise filled with friendly treats. A real tret lies within: as one slides out the razor packaging, it slowly reveal the product, creating a meaningful “opening” experience.

 

Gillette Gift

The New Gillette celebrates manhood by preparing, directing, and grooming all in a box. Owning Gillette is owning the perfect gift. As a gifting experience, the real treat lies within; it unveils something new, a surprise filled with friendly treats. A real tret lies within: as one slides out the razor packaging, it slowly reveal the product, creating a meaningful “opening” experience.

 

Gillette Gift

The New Gillette celebrates manhood by preparing, directing, and grooming all in a box. Owning Gillette is owning the perfect gift. As a gifting experience, the real treat lies within; it unveils something new, a surprise filled with friendly treats. A real tret lies within: as one slides out the razor packaging, it slowly reveal the product, creating a meaningful “opening” experience.

 

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BEHIND THE SCENES

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