Gillette Website

Branding Identity, Packaging, UXUI

 

Branding Identity, Packaging, UXUI

 

Branding Identity, Packaging, UXUI

 

Affable and inclusive precision at its finest

Affable and inclusive precision at its finest

Affable and inclusive precision at its finest

Gillette is a brand of men’s safety razors, among other personal care products owned by Procter & Gamble. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer. Without doubt, Gillette leads the industry with its line of innovative products. Gillette has been the oldest company to produce razor; having the most experienced in the market. However, Gillette has overwhelming number of products and overdesigned identity that lacks visual harmony. The new identity communicates with its customers in a new way: friendly and inclusive. 

Gillette is a brand of men’s safety razors, among other personal care products owned by Procter & Gamble. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer. Without doubt, Gillette leads the industry with its line of innovative products. Gillette has been the oldest company to produce razor; having the most experienced in the market. However, Gillette has overwhelming number of products and overdesigned identity that lacks visual harmony. The new identity communicates with its customers in a new way: friendly and inclusive. 

Gillette is a brand of men’s safety razors, among other personal care products owned by Procter & Gamble. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer. Without doubt, Gillette leads the industry with its line of innovative products. Gillette has been the oldest company to produce razor; having the most experienced in the market. However, Gillette has overwhelming number of products and overdesigned identity that lacks visual harmony. The new identity communicates with its customers in a new way: friendly and inclusive. 

Role: 

Design, Art Direction

 

Result: 

Spark Concept 2015

Gillette Website
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Owning Gillette is owning the perfect gift. As a gifting experience, the real treat lies within; it unveils something new, a surprise filled with friendly treats. As one slides out the razor packaging, it slowly reveal the product, creating a meaningful “opening” experience.

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