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Brand Experience, Spatial Design

 

Brand Experience, Spatial Design

 

Brand Experience, Spatial Design

 

Brand Experience, Spatial Design

 

Brand Experience, Spatial Design

 

Engaging, playful football emotions

Engaging, playful football emotions

Engaging, playful football emotions

Engaging, playful football emotions

Emotional cheering is an essential part of football. Happiness, despair, euphoria, frustation - you can experience awhole range of emotions during a single game. And let's be honest, without emotions football wouldn't be the same. For the 2018 Champions League Final. Lay's has created an experience zone for fans to express and share their football emotions in a unique, engaging, and playful way.

Emotional cheering is an essential part of football. Happiness, despair, euphoria, frustation - you can experience awhole range of emotions during a single game. And let's be honest, without emotions football wouldn't be the same. For the 2018 Champions League Final. Lay's has created an experience zone for fans to express and share their football emotions in a unique, engaging, and playful way.

Emotional cheering is an essential part of football. Happiness, despair, euphoria, frustation - you can experience awhole range of emotions during a single game. And let's be honest, without emotions football wouldn't be the same. For the 2018 Champions League Final. Lay's has created an experience zone for fans to express and share their football emotions in a unique, engaging, and playful way.

Emotional cheering is an essential part of football. Happiness, despair, euphoria, frustation - you can experience awhole range of emotions during a single game. And let's be honest, without emotions football wouldn't be the same. For the 2018 Champions League Final. Lay's has created an experience zone for fans to express and share their football emotions in a unique, engaging, and playful way.

Emotional cheering is an essential part of football. Happiness, despair, euphoria, frustation - you can experience awhole range of emotions during a single game. And let's be honest, without emotions football wouldn't be the same. For the 2018 Champions League Final. Lay's has created an experience zone for fans to express and share their football emotions in a unique, engaging, and playful way.

Role: 

Role: 

Lead Design, Art Direction

Lead Design, Art Direction

Lead Design, Art Direction

Lead Design, Art Direction

Lead Design, Art Direction

 

Result: 

 

Result: 

- 207,000 Social Media Reach
- 13,600 stand visitors over 3           days activation                              - 33,000 samples distributed

- 207,000 Social Media Reach
- 13,600 stand visitors over 3           days activation                              - 33,000 samples distributed

- 207,000 Social Media Reach
- 13,600 stand visitors over 3           days activation                              - 33,000 samples distributed

- 207,000 Social Media Reach
- 13,600 stand visitors over 3 days activation
- 33,000 samples distributed                         

- 207,000 Social Media Reach
- 13,600 stand visitors over 3  days activation                              - 33,000 samples distributed

 

Agency Partner:

 

Agency Partner:

 

Agency Partner:

FreemanXP

FreemanXP

FreemanXP

FreemanXP

FreemanXP

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RFID Wristband to begin the experience and to track all the points from each of the engagement. Customers can then convert the points into freebies at the end of the journey.

RFID Wristband to begin the experience and to track all the points from each of the engagement. Customers can then convert the points into freebies at the end of the journey.

RFID Wristband to begin the experience and to track all the points from each of the engagement. Customers can then convert the points into freebies at the end of the journey.

RFID Wristband to begin the experience and to track all the points from each of the engagement. Customers can then convert the points into freebies at the end of the journey.

 

RFID Wristband to begin the experience and to track all the points from each of the engagement. Customers can then convert the points into freebies at the end of the journey.

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Keep on Moving - Fans try to generate as much positive energy watching the clip as possible. Wave your arms, stomp your feet or jump up and down. The more you do, the more energy you generate, and the more the background lights up.

Keep on Moving - Fans try to generate as much positive energy watching the clip as possible. Wave your arms, stomp your feet or jump up and down. The more you do, the more energy you generate, and the more the background lights up.

Keep on Moving - Fans try to generate as much positive energy watching the clip as possible. Wave your arms, stomp your feet or jump up and down. The more you do, the more energy you generate, and the more the background lights up.

Keep on Moving - Fans try to generate as much positive energy watching the clip as possible. Wave your arms, stomp your feet or jump up and down. The more you do, the more energy you generate, and the more the background lights up.

Keep on Moving - Fans try to generate as much positive energy watching the clip as possible. Wave your arms, stomp your feet or jump up and down. The more you do, the more energy you generate, and the more the background lights up.

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Follow The Squad - Here, fans try to match the squad's movement that is shown in the screen. Show your football emotion in an expressive way.

Follow The Squad - Here, fans try to match the squad's movement that is shown in the screen. Show your football emotion in an expressive way.

Follow The Squad - Here, fans try to match the squad's movement that is shown in the screen. Show your football emotion in an expressive way.

Follow The Squad - Here, fans try to match the squad's movement that is shown in the screen. Show your football emotion in an expressive way.

Follow The Squad - Here, fans try to match the squad's movement that is shown in the screen. Show your football emotion in an expressive way.

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Make Some Noise - Are you hot or cool? Hear the roar of the crowd in the oversized speaker and scream "GOOOOOAAAALLLL! The louder you cheers, the hotter you get. The color of the screen will react to how hot or cool you are.

Make Some Noise - Are you hot or cool? Hear the roar of the crowd in the oversized speaker and scream "GOOOOOAAAALLLL! The louder you cheers, the hotter you get. The color of the screen will react to how hot or cool you are.

Make Some Noise - Are you hot or cool? Hear the roar of the crowd in the oversized speaker and scream "GOOOOOAAAALLLL! The louder you cheers, the hotter you get. The color of the screen will react to how hot or cool you are.

Make Some Noise - Are you hot or cool? Hear the roar of the crowd in the oversized speaker and scream "GOOOOOAAAALLLL! The louder you cheers, the hotter you get. The color of the screen will react to how hot or cool you are.

Make Some Noise - Are you hot or cool? Hear the roar of the crowd in the oversized speaker and scream "GOOOOOAAAALLLL! The louder you cheers, the hotter you get. The color of the screen will react to how hot or cool you are.

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