BRAND EXPERIENCE, SPACE DESIGN

Lay's Flavour Experience

Lay’s is loved around the world with a variety of over 200 flavors, but we owe it all to the simple potato. Lay’s Flavour Experience is a place where our beloved potato transforms into a reimagined and deconstructed gathering place. We delivered an extraordinary sweet and savory experience in an unexpected, alluring showcase for guests, customers and VIPs. We aim to elevate the brand through a showcase that celebrates our global flavors & culinary expertise, to create a live innovation test kitchen that allows us to prototype new flavors and product concepts in co-creation with our consumers. The first experience was done in Milan Design Week 2016.

PARTNER    PepsiCo Design Team

AGENCY     DGI

ROLE       Experience & Space Design, Art Direction

RESULTS    50 pieces of original coverage globally across print, online and broadcast media

           5.3 million daily unique media impressions

BRAND EXPERIENCE, SPACE DESIGN

Lay's Flavour Experience

Lay’s is loved around the world with a variety of over 200 flavors, but we owe it all to the simple potato. Lay’s Flavour Experience is a place where our beloved potato transforms into a reimagined and deconstructed gathering place. We delivered an extraordinary sweet and savory experience in an unexpected, alluring showcase for guests, customers and VIPs. We aim to elevate the brand through a showcase that celebrates our global flavors & culinary expertise, to create a live innovation test kitchen that allows us to prototype new flavors and product concepts in co-creation with our consumers. The first experience was done in Milan Design Week 2016.

PARTNER    PepsiCo Design Team

AGENCY     DGI

ROLE       Experience & Space Design, Art Direction

RESULTS    50 pieces of original coverage globally across print, online and broadcast media

           5.3 million daily unique media impressions

BRAND EXPERIENCE, SPACE DESIGN

Lay's Flavour Experience

Lay’s is loved around the world with a variety of over 200 flavors, but we owe it all to the simple potato. Lay’s Flavour Experience is a place where our beloved potato transforms into a reimagined and deconstructed gathering place. We delivered an extraordinary sweet and savory experience in an unexpected, alluring showcase for guests, customers and VIPs. We aim to elevate the brand through a showcase that celebrates our global flavors & culinary expertise, to create a live innovation test kitchen that allows us to prototype new flavors and product concepts in co-creation with our consumers. The first experience was done in Milan Design Week 2016.

PARTNER    PepsiCo Design Team

AGENCY     DGI

ROLE       Experience & Space Design, Art Direction

RESULTS    50 pieces of original coverage globally across print, online and broadcast media

           5.3 million daily unique media impressions

BRAND EXPERIENCE, SPACE DESIGN

Lay's Flavour Experience

Lay’s is loved around the world with a variety of over 200 flavors, but we owe it all to the simple potato. Lay’s Flavour Experience is a place where our beloved potato transforms into a reimagined and deconstructed gathering place. We delivered an extraordinary sweet and savory experience in an unexpected, alluring showcase for guests, customers and VIPs. We aim to elevate the brand through a showcase that celebrates our global flavors & culinary expertise, to create a live innovation test kitchen that allows us to prototype new flavors and product concepts in co-creation with our consumers. The first experience was done in Milan Design Week 2016.

PARTNER    PepsiCo Design Team

AGENCY     DGI

ROLE       Experience & Space Design, Art Direction

RESULTS    50 pieces of original coverage globally across print, online and                     broadcast media

           5.3 million daily unique media impressions

BRAND EXPERIENCE, SPACE DESIGN

Lay's Flavour Experience

Lay’s is loved around the world with a variety of over 200 flavors, but we owe it all to the simple potato. Lay’s Flavour Experience is a place where our beloved potato transforms into a reimagined and deconstructed gathering place. We delivered an extraordinary sweet and savory experience in an unexpected, alluring showcase for guests, customers and VIPs. We aim to elevate the brand through a showcase that celebrates our global flavors & culinary expertise, to create a live innovation test kitchen that allows us to prototype new flavors and product concepts in co-creation with our consumers. The first experience was done in Milan Design Week 2016.

PARTNER    PepsiCo Design Team

AGENCY     DGI

ROLE       Experience & Space Design, Art                   Direction

RESULTS    50 pieces of original coverage                   globally across print, online and               broadcast media

           5.3 million daily unique media                   impressions

Chip_Opt_07
Chip_Opt_10
Chip_Opt_08
Chip_Opt_09
Chip_Opt_11

UEFA Champions League 2017

Following the success at Milan Design Week, we bring Lay’s Flavor Experience into UEFA activation. Here, guests sampled signature dishes from the two finalist countries, Italy and Spain, where flavors such as ‘Pembrokeshire: Where Men & Sea Meet’ and ‘Trealy Tasty’ were developed and served up by renowned Welsh chef, Colin Gray.

 

UEFA Champions League 2017

Following the success at Milan Design Week, we bring Lay’s Flavor Experience into UEFA activation. Here, guests sampled signature dishes from the two finalist countries, Italy and Spain, where flavors such as ‘Pembrokeshire: Where Men & Sea Meet’ and ‘Trealy Tasty’ were developed and served up by renowned Welsh chef, Colin Gray.

 

UEFA Champions League 2017

Following the success at Milan Design Week, we bring Lay’s Flavor Experience into UEFA activation. Here, guests sampled signature dishes from the two finalist countries, Italy and Spain, where flavors such as ‘Pembrokeshire: Where Men & Sea Meet’ and ‘Trealy Tasty’ were developed and served up by renowned Welsh chef, Colin Gray.

 

UEFA Champions League 2017

Following the success at Milan Design Week, we bring Lay’s Flavor Experience into UEFA activation. Here, guests sampled signature dishes from the two finalist countries, Italy and Spain, where flavors such as ‘Pembrokeshire: Where Men & Sea Meet’ and ‘Trealy Tasty’ were developed and served up by renowned Welsh chef, Colin Gray.

 

UEFA Champions League 2017

Following the success at Milan Design Week, we bring Lay’s Flavor Experience into UEFA activation. Here, guests sampled signature dishes from the two finalist countries, Italy and Spain, where flavors such as ‘Pembrokeshire: Where Men & Sea Meet’ and ‘Trealy Tasty’ were developed and served up by renowned Welsh chef, Colin Gray.

 

Chip_Opt_03a
Chip_Opt_04
Chip_Opt_02
Chip_Opt_06
Chip_Opt_05
Chip_Opt_12

BEHIND THE SCENES

Chip_Opt_15
Chip_Opt_17
Chip_Opt_14
Chip_Opt_16
Chip_Opt_13