BRAND EXPERIENCE, GRAPHIC DESIGN

Pepcity UEFA 

The PepCity hospitality program invited PepsiCo’s top tier customers to experience the excitement of the biggest football event in the world, the 2017 UEFA Champions League Final in Cardiff. PepCity brings together multiple brands under the PepsiCo banner, with the strength of individual brands magnified under the power of one. The elevated, premium hospitality program leveraged the buzz, pulse and craze of the Champions League Final to create an unforgettable, immersive experience to celebrate football and Welsh culture. 

PARTNER        PepsiCo Design Team & PepsiCo Europe

ILLUSTRATION   Chris Gilleard

ROLE           Project Manager (Creative), Graphic Design, Art Direction

RESULTS        Launched internally and succesfully

BRAND EXPERIENCE, GRAPHIC DESIGN

Pepcity UEFA 

The PepCity hospitality program invited PepsiCo’s top tier customers to experience the excitement of the biggest football event in the world, the 2017 UEFA Champions League Final in Cardiff. PepCity brings together multiple brands under the PepsiCo banner, with the strength of individual brands magnified under the power of one. The elevated, premium hospitality program leveraged the buzz, pulse and craze of the Champions League Final to create an unforgettable, immersive experience to celebrate football and Welsh culture. 

PARTNER        PepsiCo Design Team & PepsiCo Europe

ILLUSTRATION   Chris Gilleard

ROLE           Project Manager (Creative), Graphic Design, Art Direction

RESULTS        Launched internally and succesfully

BRAND EXPERIENCE, GRAPHIC DESIGN

Pepcity UEFA 

The PepCity hospitality program invited PepsiCo’s top tier customers to experience the excitement of the biggest football event in the world, the 2017 UEFA Champions League Final in Cardiff. PepCity brings together multiple brands under the PepsiCo banner, with the strength of individual brands magnified under the power of one. The elevated, premium hospitality program leveraged the buzz, pulse and craze of the Champions League Final to create an unforgettable, immersive experience to celebrate football and Welsh culture. 

PARTNER        PepsiCo Design Team & PepsiCo Europe

ILLUSTRATION   Chris Gilleard

ROLE           Project Manager (Creative), Graphic Design, Art Direction

RESULTS        Launched internally and succesfully

BRAND EXPERIENCE, GRAPHIC DESIGN

Pepcity UEFA 

The PepCity hospitality program invited PepsiCo’s top tier customers to experience the excitement of the biggest football event in the world, the 2017 UEFA Champions League Final in Cardiff. PepCity brings together multiple brands under the PepsiCo banner, with the strength of individual brands magnified under the power of one. The elevated, premium hospitality program leveraged the buzz, pulse and craze of the Champions League Final to create an unforgettable, immersive experience to celebrate football and Welsh culture. 

PARTNER        PepsiCo Design Team & PepsiCo Europe

ILLUSTRATION   Chris Gilleard

ROLE           Project Manager (Creative), Graphic                   Design, Art Direction

RESULTS        Launched internally and succesfully

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Icons

Welsh Culture

To celebrate Welsh’s culture, we designed 4 iconic elements, which are Welsh Dragon, Map, Castle, and Crown. Each of this element is integrated as part of the master illustration.

 

Icons

Welsh Culture

To celebrate Welsh’s culture, we designed 4 iconic elements, which are Welsh Dragon, Map, Castle, and Crown. Each of this element is integrated as part of the master illustration.

 


Welsh Culture

To celebrate Welsh’s culture, we designed 4 iconic elements, which are Welsh Dragon, Map, Castle, and Crown. Each of this element is integrated as part of the master illustration.

 

Icons

Welsh Culture

To celebrate Welsh’s culture, we designed 4 iconic elements, which are Welsh Dragon, Map, Castle, and Crown. Each of this element is integrated as part of the master illustration.

 

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BEHIND THE SCENES

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