Branding Identity, Visual Design, UXUI

Branding Identity, Packaging, UXUI

Branding Identity, Packaging, UXUI

Elevated, premium hospitality program

Affable and inclusive precision at its finest

Affable and inclusive precision at its finest

The PepCity hospitality program invited PepsiCo’s top tier customers to experience the excitement of the biggest football event in the world, the 2018 UEFA Champions League Final in Kyiv, Ukraine. PepCity brings together multiple brands under the PepsiCo banner, with the strength of individual brands magnified under the power of one. The elevated, premium hospitality program leveraged the buzz, pulse and craze of the Champions League Final to create an unforgettable, immersive experience to celebrate football and Kyiv culture.

Gillette is a brand of men’s safety razors, among other personal care products owned by Procter & Gamble. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer. Without doubt, Gillette leads the industry with its line of innovative products. Gillette has been the oldest company to produce razor; having the most experienced in the market. However, Gillette has overwhelming number of products and overdesigned identity that lacks visual harmony. The new identity communicates with its customers in a new way: friendly and inclusive. 

Gillette is a brand of men’s safety razors, among other personal care products owned by Procter & Gamble. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer. Without doubt, Gillette leads the industry with its line of innovative products. Gillette has been the oldest company to produce razor; having the most experienced in the market. However, Gillette has overwhelming number of products and overdesigned identity that lacks visual harmony. The new identity communicates with its customers in a new way: friendly and inclusive.