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Brand Experience, Spatial Design

 

Branding Identity, Packaging, UXUI

 

Branding Identity, Packaging, UXUI

 

Interactive football experience

Affable and inclusive precision at its finest

Affable and inclusive precision at its finest

Football isn’t a game, it’s a passion. PepsiMax tent at Champions festival activate the passions of the fans within the space. The experience reflects on football journey in a realistic way. Pepsi Max generated this passion through three different sources: an immersive football journey that included a future locker room, as well as an interactive tunnel and football pitch. A passion reactive photobooth and play to power foosball table turned the enthusiasm of the fans into a visual display as light bursts traveled to the “Powered by Passion” light box.

Gillette is a brand of men’s safety razors, among other personal care products owned by Procter & Gamble. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer. Without doubt, Gillette leads the industry with its line of innovative products. Gillette has been the oldest company to produce razor; having the most experienced in the market. However, Gillette has overwhelming number of products and overdesigned identity that lacks visual harmony. The new identity communicates with its customers in a new way: friendly and inclusive. 

Gillette is a brand of men’s safety razors, among other personal care products owned by Procter & Gamble. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer. Without doubt, Gillette leads the industry with its line of innovative products. Gillette has been the oldest company to produce razor; having the most experienced in the market. However, Gillette has overwhelming number of products and overdesigned identity that lacks visual harmony. The new identity communicates with its customers in a new way: friendly and inclusive. 

Role: 

Lead Design, Art Direction

 

Result: 

- 207,000 Social Media Reach
- 13,600 stand visitors over 3           days activation                             - 33,000 samples distributed

 

Agency Partner:

Initials

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Future Locker Room - Here, fans experienced a simulated game day experience. To start, visitors sat beneath personalized digital jerseys and listened to a manager’s pep talk in virtual reality. The manager then appeared in from of them, encouraging team rivalry.  

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Interactive Tunnel - Led inside by a manager, as they walked through, players were immersed in a sensorial experience, complete with blowing breeze, the smell of fresh grass, and the muffled roar of the waiting crowd. 

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On the pitch, a target appeared on the wall and if players hit it, the simulated crowd would react with passionate approval. If players missed, they were met with looks of disappointment. 

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