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Brand Experience, Spatial Design

 

Brand Experience, Spatial Design

 

Brand Experience, Spatial Design

 

Brand Experience, Spatial Design

 

Brand Experience, Spatial Design

 

Interactive football experience

Interactive football experience

Interactive Football Experience

Interactive Footbal Experience

Football isn’t a game, it’s a passion. PepsiMax tent at Champions festival activate the passions of the fans within the space. The experience reflects on football journey in a realistic way. Pepsi Max generated this passion through three different sources: an immersive football journey that included a future locker room, as well as an interactive tunnel and football pitch. A passion reactive photobooth and play to power foosball table turned the enthusiasm of the fans into a visual display as light bursts traveled to the “Powered by Passion” light box.

Football isn’t a game, it’s a passion. PepsiMax tent at Champions festival activate the passions of the fans within the space. The experience reflects on football journey in a realistic way. Pepsi Max generated this passion through three different sources: an immersive football journey that included a future locker room, as well as an interactive tunnel and football pitch. A passion reactive photobooth and play to power foosball table turned the enthusiasm of the fans into a visual display as light bursts traveled to the “Powered by Passion” light box.

Football isn’t a game, it’s a passion. PepsiMax tent at Champions festival activate the passions of the fans within the space. The experience reflects on football journey in a realistic way. Pepsi Max generated this passion through three different sources: an immersive football journey that included a future locker room, as well as an interactive tunnel and football pitch. A passion reactive photobooth and play to power foosball table turned the enthusiasm of the fans into a visual display as light bursts traveled to the “Powered by Passion” light box.

Football isn’t a game, it’s a passion. PepsiMax tent at Champions festival activate the passions of the fans within the space. The experience reflects on football journey in a realistic way. Pepsi Max generated this passion through three different sources: an immersive football journey that included a future locker room, as well as an interactive tunnel and football pitch. A passion reactive photobooth and play to power foosball table turned the enthusiasm of the fans into a visual display as light bursts traveled to the “Powered by Passion” light box.

Football isn’t a game, it’s a passion. PepsiMax tent at Champions festival activate the passions of the fans within the space. The experience reflects on football journey in a realistic way. Pepsi Max generated this passion through three different sources: an immersive football journey that included a future locker room, as well as an interactive tunnel and football pitch. A passion reactive photobooth and play to power foosball table turned the enthusiasm of the fans into a visual display as light bursts traveled to the “Powered by Passion” light box.

Role: 

Role: 

Lead Design, Art Direction

Lead Design, Art Direction

Lead Design, Art Direction

Lead Design, Art Direction

Lead Design, Art Direction

 

Result: 

 

Result: 

- 207,000 Social Media Reach
- 13,600 stand visitors over 3           days activation                             - 33,000 samples distributed

- 207,000 Social Media Reach
- 13,600 stand visitors over 3           days activation                             - 33,000 samples distributed

- 207,000 Social Media Reach
- 13,600 stand visitors over 3 days activation      - 33,000 samples distributed

- 207,000 Social Media Reach
- 13,600 stand visitors over 3 days activation                                                                                                            - 33,000 samples distributed

- 207,000 Social Media Reach
- 13,600 stand visitors over 3 days activation                                        - 33,000 samples distributed

 

Agency Partner:

 

Agency Partner:

Initials

Initials

Initials

Initials

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Future Locker Room - Here, fans experienced a simulated game day experience. To start, visitors sat beneath personalized digital jerseys and listened to a manager’s pep talk in virtual reality. The manager then appeared in from of them, encouraging team rivalry.  

Future Locker Room - Here, fans experienced a simulated game day experience. To start, visitors sat beneath personalized digital jerseys and listened to a manager’s pep talk in virtual reality. The manager then appeared in from of them, encouraging team rivalry.  

Future Locker Room - Here, fans experienced a simulated game day experience. To start, visitors sat beneath personalized digital jerseys and listened to a manager’s pep talk in virtual reality. The manager then appeared in from of them, encouraging team rivalry.  

Future Locker Room - Here, fans experienced a simulated game day experience. To start, visitors sat beneath personalized digital jerseys and listened to a manager’s pep talk in virtual reality. The manager then appeared in from of them, encouraging team rivalry.  

Future Locker Room - Here, fans experienced a simulated game day experience. To start, visitors sat beneath personalized digital jerseys and listened to a manager’s pep talk in virtual reality. The manager then appeared in from of them, encouraging team rivalry.  

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Interactive Tunnel - Led inside by a manager, as they walked through, players were immersed in a sensorial experience, complete with blowing breeze, the smell of fresh grass, and the muffled roar of the waiting crowd. 

Interactive Tunnel - Led inside by a manager, as they walked through, players were immersed in a sensorial experience, complete with blowing breeze, the smell of fresh grass, and the muffled roar of the waiting crowd. 

Interactive Tunnel - Led inside by a manager, as they walked through, players were immersed in a sensorial experience, complete with blowing breeze, the smell of fresh grass, and the muffled roar of the waiting crowd. 

Interactive Tunnel - Led inside by a manager, as they walked through, players were immersed in a sensorial experience, complete with blowing breeze, the smell of fresh grass, and the muffled roar of the waiting crowd. 

Interactive Tunnel - Led inside by a manager, as they walked through, players were immersed in a sensorial experience, complete with blowing breeze, the smell of fresh grass, and the muffled roar of the waiting crowd. 

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On the pitch, a target appeared on the wall and if players hit it, the simulated crowd would react with passionate approval. If players missed, they were met with looks of disappointment. 

On the pitch, a target appeared on the wall and if players hit it, the simulated crowd would react with passionate approval. If players missed, they were met with looks of disappointment. 

On the pitch, a target appeared on the wall and if players hit it, the simulated crowd would react with passionate approval. If players missed, they were met with looks of disappointment. 

On the pitch, a target appeared on the wall and if players hit it, the simulated crowd would react with passionate approval. If players missed, they were met with looks of disappointment. 

On the pitch, a target appeared on the wall and if players hit it, the simulated crowd would react with passionate approval. If players missed, they were met with looks of disappointment. 

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