BRAND EXPERIENCE, GRAPHIC DESIGN

Lay's "Show Football Emotions"

Emotional cheering is an essential part of football. Happiness, despair, euphoria, frustation - you can experience awhole range of emotions during a single game. And let's be honest, without emotions football wouldn't be the same. For the 2018 Champions League Final. Lay's has created an experience zone for fans to express and share their football emotions in a unique, engaging, and playful way.

PARTNER    PepsiCo Design Team & PepsiCo UCL Team (Europe)                           

AGENCY     FreemanXp         

ROLE       Experience & Space Design Lead, Art Direction

RESULTS    207,000 Social Media Reach

           13,600 stand visitors over 3 days activation

           1,900 players of the immersive football challenge

           33,000 samples distributed

           1,570 photos taken from Passion Reactive Photobooth

BRAND EXPERIENCE, GRAPHIC DESIGN

Pepsi Max Fan House

Football isn’t a game, it’s a passion. PepsiMax tent at Champions festival activate the passions of the fans within the space. The experience reflects on football journey in a realistic way. Pepsi Max generated this passion through three different sources: an immersive football journey that included a future locker room, as well as an interactive tunnel and football pitch. A passion reactive photobooth and play to power foosball table turned the enthusiasm of the fans into a visual display as light bursts traveled to the “Powered by Passion” light box.

PARTNER    PepsiCo Design Team & PepsiCo Europe
AGENCY     Initials
ROLE       Experience & Space Design, Graphic Design, Art Direction
RESULTS    207,000 Social Media Reach
           13,600 stand visitors over 3 days activation
           1,900 players of the immersive football challenge
           33,000 samples distributed
           1,570 photos taken from the Photobooth

BRAND EXPERIENCE, GRAPHIC DESIGN

Pepsi Max Fan House

Football isn’t a game, it’s a passion. PepsiMax tent at Champions festival activate the passions of the fans within the space. The experience reflects on football journey in a realistic way. Pepsi Max generated this passion through three different sources: an immersive football journey that included a future locker room, as well as an interactive tunnel and football pitch. A passion reactive photobooth and play to power foosball table turned the enthusiasm of the fans into a visual display as light bursts traveled to the “Powered by Passion” light box.

PARTNER    PepsiCo Design Team & PepsiCo Europe
AGENCY     Initials
ROLE       Experience & Space Design, Graphic Design,Art Direction
RESULTS    207,000 Social Media Reach
           13,600 stand visitors over 3 days activation
           1,900 players of the immersive football challenge
           33,000 samples distributed
           1,570 photos taken from the Photobooth

BRAND EXPERIENCE, GRAPHIC DESIGN

Pepsi Max Fan House

Football isn’t a game, it’s a passion. PepsiMax tent at Champions festival activate the passions of the fans within the space. The experience reflects on football journey in a realistic way. Pepsi Max generated this passion through three different sources: an immersive football journey that included a future locker room, as well as an interactive tunnel and football pitch. A passion reactive photobooth and play to power foosball table turned the enthusiasm of the fans into a visual display as light bursts traveled to the “Powered by Passion” light box.

PARTNER    PepsiCo Design Team & PepsiCo Europe

AGENCY     Initials

ROLE       Experience & Space Design, Graphic Design, Art Direction

RESULTS    207,000 Social Media Reach

           13,600 stand visitors over 3 days activation

           1,900 players of the immersive football challenge

           33,000 samples distributed

           1,570 photos taken from Passion Reactive Photobooth

BRAND EXPERIENCE, GRAPHIC DESIGN

Pepsi Max Fan House

Football isn’t a game, it’s a passion. PepsiMax tent at Champions festival activate the passions of the fans within the space. The experience reflects on football journey in a realistic way. Pepsi Max generated this passion through three different sources: an immersive football journey that included a future locker room, as well as an interactive tunnel and football pitch. A passion reactive photobooth and play to power foosball table turned the enthusiasm of the fans into a visual display as light bursts traveled to the “Powered by Passion” light box.

PARTNER    PepsiCo Design Team & PepsiCo Europe
AGENCY     Initials
ROLE       Experience & Space Design, Graphic Design,             Art Direction
RESULTS    207,000 Social Media Reach
           13,600 stand visitors over 3 days                     activation
           1,900 players of the immersive football               challenge
           33,000 samples distributed
           1,570 photos taken from the Photobooth

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Engagement 1

Keep On Moving

Fans try to generate as much positive energy watching the clip as possible. Wave your arms, stomp your feet or jump up and down. The more you do, the more energy you generate, and the more the background lights up.

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Interactive Tunnel

Led inside by a manager, as they walked through, players were immersed in a sensorial experience, complete with blowing breeze, the smell of fresh grass, and the muffled roar of the waiting crowd.  
 

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Interactive Tunnel

Led inside by a manager, as they walked through, players were immersed in a sensorial experience, complete with blowing breeze, the smell of fresh grass, and the muffled roar of the waiting crowd.  
 

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Interactive Tunnel

Led inside by a manager, as they walked through, players were immersed in a sensorial experience, complete with blowing breeze, the smell of fresh grass, and the muffled roar of the waiting crowd.  

 

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Interactive Tunnel

Led inside by a manager, as they walked through, players were immersed in a sensorial experience, complete with blowing breeze, the smell of fresh grass, and the muffled roar of the waiting crowd.  
 

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Engagement 2

Follow The Squad

Here, fans try to match the squad's movement that is shown in the screen. Show your football emotion in an expressive way.

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Future Locker Room

Here, fans experienced a simulated game day experience. To start, visitors sat beneath personalized digital jerseys and listened to a manager’s pep talk in virtual reality. The manager then appeared in from of them, encouraging team rivalry.  
 

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Future Locker Room

Here, fans experienced a simulated game day experience. To start, visitors sat beneath personalized digital jerseys and listened to a manager’s pep talk in virtual reality. The manager then appeared in from of them, encouraging team rivalry.  

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Future Locker Room

Here, fans experienced a simulated game day experience. To start, visitors sat beneath personalized digital jerseys and listened to a manager’s pep talk in virtual reality. The manager then appeared in from of them, encouraging team rivalry.  

 

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Future Locker Room

Here, fans experienced a simulated game day experience. To start, visitors sat beneath personalized digital jerseys and listened to a manager’s pep talk in virtual reality. The manager then appeared in from of them, encouraging team rivalry.


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Engagement 3

Make Some Noise

Are you hot or cool? Hear the roar of the crowd in the oversized speaker and scream "GOOOOOAAAALLLL! The louder you cheers, the hotter you get. The color of the screen will react to how hot or cool you are.

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Future Locker Room

Here, fans experienced a simulated game day experience. To start, visitors sat beneath personalized digital jerseys and listened to a manager’s pep talk in virtual reality. The manager then appeared in from of them, encouraging team rivalry.  
 

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Future Locker Room

Here, fans experienced a simulated game day experience. To start, visitors sat beneath personalized digital jerseys and listened to a manager’s pep talk in virtual reality. The manager then appeared in from of them, encouraging team rivalry.  

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Future Locker Room

Here, fans experienced a simulated game day experience. To start, visitors sat beneath personalized digital jerseys and listened to a manager’s pep talk in virtual reality. The manager then appeared in from of them, encouraging team rivalry.  

 

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Future Locker Room

Here, fans experienced a simulated game day experience. To start, visitors sat beneath personalized digital jerseys and listened to a manager’s pep talk in virtual reality. The manager then appeared in from of them, encouraging team rivalry.


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BEHIND THE SCENES

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