BRAND EXPERIENCE, GRAPHIC DESIGN

Pepsi Max Fan House

Football isn’t a game, it’s a passion. PepsiMax tent at Champions festival activate the passions of the fans within the space. The experience reflects on football journey in a realistic way. Pepsi Max generated this passion through three different sources: an immersive football journey that included a future locker room, as well as an interactive tunnel and football pitch. A passion reactive photobooth and play to power foosball table turned the enthusiasm of the fans into a visual display as light bursts traveled to the “Powered by Passion” light box.

PARTNER    PepsiCo Design Team & PepsiCo Europe

AGENCY     Initials

ROLE       Experience & Space Design, Graphic Design, Art Direction

RESULTS    207,000 Social Media Reach

           13,600 stand visitors over 3 days activation

           1,900 players of the immersive football challenge

           33,000 samples distributed

           1,570 photos taken from Passion Reactive Photobooth

BRAND EXPERIENCE, GRAPHIC DESIGN

Pepsi Max Fan House

Football isn’t a game, it’s a passion. PepsiMax tent at Champions festival activate the passions of the fans within the space. The experience reflects on football journey in a realistic way. Pepsi Max generated this passion through three different sources: an immersive football journey that included a future locker room, as well as an interactive tunnel and football pitch. A passion reactive photobooth and play to power foosball table turned the enthusiasm of the fans into a visual display as light bursts traveled to the “Powered by Passion” light box.

PARTNER    PepsiCo Design Team & PepsiCo Europe
AGENCY     Initials
ROLE       Experience & Space Design, Graphic Design, Art Direction
RESULTS    207,000 Social Media Reach
           13,600 stand visitors over 3 days activation
           1,900 players of the immersive football challenge
           33,000 samples distributed
           1,570 photos taken from the Photobooth

BRAND EXPERIENCE, GRAPHIC DESIGN

Pepsi Max Fan House

Football isn’t a game, it’s a passion. PepsiMax tent at Champions festival activate the passions of the fans within the space. The experience reflects on football journey in a realistic way. Pepsi Max generated this passion through three different sources: an immersive football journey that included a future locker room, as well as an interactive tunnel and football pitch. A passion reactive photobooth and play to power foosball table turned the enthusiasm of the fans into a visual display as light bursts traveled to the “Powered by Passion” light box.

PARTNER    PepsiCo Design Team & PepsiCo Europe
AGENCY     Initials
ROLE       Experience & Space Design, Graphic Design,Art Direction
RESULTS    207,000 Social Media Reach
           13,600 stand visitors over 3 days activation
           1,900 players of the immersive football challenge
           33,000 samples distributed
           1,570 photos taken from the Photobooth

BRAND EXPERIENCE, GRAPHIC DESIGN

Pepsi Max Fan House

Football isn’t a game, it’s a passion. PepsiMax tent at Champions festival activate the passions of the fans within the space. The experience reflects on football journey in a realistic way. Pepsi Max generated this passion through three different sources: an immersive football journey that included a future locker room, as well as an interactive tunnel and football pitch. A passion reactive photobooth and play to power foosball table turned the enthusiasm of the fans into a visual display as light bursts traveled to the “Powered by Passion” light box.

PARTNER    PepsiCo Design Team & PepsiCo Europe

AGENCY     Initials

ROLE       Experience & Space Design, Graphic Design, Art Direction

RESULTS    207,000 Social Media Reach

           13,600 stand visitors over 3 days activation

           1,900 players of the immersive football challenge

           33,000 samples distributed

           1,570 photos taken from Passion Reactive Photobooth

BRAND EXPERIENCE, GRAPHIC DESIGN

Pepsi Max Fan House

Football isn’t a game, it’s a passion. PepsiMax tent at Champions festival activate the passions of the fans within the space. The experience reflects on football journey in a realistic way. Pepsi Max generated this passion through three different sources: an immersive football journey that included a future locker room, as well as an interactive tunnel and football pitch. A passion reactive photobooth and play to power foosball table turned the enthusiasm of the fans into a visual display as light bursts traveled to the “Powered by Passion” light box.

PARTNER    PepsiCo Design Team & PepsiCo Europe
AGENCY     Initials
ROLE       Experience & Space Design, Graphic Design,             Art Direction
RESULTS    207,000 Social Media Reach
           13,600 stand visitors over 3 days                     activation
           1,900 players of the immersive football               challenge
           33,000 samples distributed
           1,570 photos taken from the Photobooth

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02/

Future Locker Room

Here, fans experienced a simulated game day experience. To start, visitors sat beneath personalized digital jerseys and listened to a manager’s pep talk in virtual reality. The manager then appeared in from of them, encouraging team rivalry.  

 

02/

Future Locker Room

Here, fans experienced a simulated game day experience. To start, visitors sat beneath personalized digital jerseys and listened to a manager’s pep talk in virtual reality. The manager then appeared in from of them, encouraging team rivalry.  
 

02/

Future Locker Room

Here, fans experienced a simulated game day experience. To start, visitors sat beneath personalized digital jerseys and listened to a manager’s pep talk in virtual reality. The manager then appeared in from of them, encouraging team rivalry.  

02/

Future Locker Room

Here, fans experienced a simulated game day experience. To start, visitors sat beneath personalized digital jerseys and listened to a manager’s pep talk in virtual reality. The manager then appeared in from of them, encouraging team rivalry.  

 

02/

Future Locker Room

Here, fans experienced a simulated game day experience. To start, visitors sat beneath personalized digital jerseys and listened to a manager’s pep talk in virtual reality. The manager then appeared in from of them, encouraging team rivalry.


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03/

Interactive Tunnel

Led inside by a manager, as they walked through, players were immersed in a sensorial experience, complete with blowing breeze, the smell of fresh grass, and the muffled roar of the waiting crowd.  

 

03/

Interactive Tunnel

Led inside by a manager, as they walked through, players were immersed in a sensorial experience, complete with blowing breeze, the smell of fresh grass, and the muffled roar of the waiting crowd.  
 

03/

Interactive Tunnel

Led inside by a manager, as they walked through, players were immersed in a sensorial experience, complete with blowing breeze, the smell of fresh grass, and the muffled roar of the waiting crowd.  
 

03/

Interactive Tunnel

Led inside by a manager, as they walked through, players were immersed in a sensorial experience, complete with blowing breeze, the smell of fresh grass, and the muffled roar of the waiting crowd.  

 

03/

Interactive Tunnel

Led inside by a manager, as they walked through, players were immersed in a sensorial experience, complete with blowing breeze, the smell of fresh grass, and the muffled roar of the waiting crowd.  
 

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04/

Football Pitch

On the pitch, a target appeared on the wall and if players hit it, the simulated crowd would react with passionate approval. If players missed, they were met with looks of disappointment.

 

04/

Football Pitch

On the pitch, a target appeared on the wall and if players hit it, the simulated crowd would react with passionate approval. If players missed, they were met with looks of disappointment.
 

04/

Football Pitch

On the pitch, a target appeared on the wall and if players hit it, the simulated crowd would react with passionate approval. If players missed, they were met with looks of disappointment.
 

04/

Football Pitch

On the pitch, a target appeared on the wall and if players hit it, the simulated crowd would react with passionate approval. If players missed, they were met with looks of disappointment.
 

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BEHIND THE SCENES

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