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Brand Experience, Retail Design

 

Branding Identity, Packaging, UXUI

 

Branding Identity, Packaging, UXUI

 

Immersive, sensorial tasting experience

Affable and inclusive precision at its finest

Affable and inclusive precision at its finest

Pure Leaf made its European debut as a lifestyle tea cafe during Milan Design Week. It invites you to engage with the brand in a fully immersive environment — it becomes more than just a beautiful design, but a sensorial experience and way of life. Pure Leaf Cafe provides a chance to sit, relax and engage in conversation. Inside the brand’s Tea House space, attendees discovered the enjoyment of Pure Leaf during a guided tasting led by a tea sommelier.

Gillette is a brand of men’s safety razors, among other personal care products owned by Procter & Gamble. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer. Without doubt, Gillette leads the industry with its line of innovative products. Gillette has been the oldest company to produce razor; having the most experienced in the market. However, Gillette has overwhelming number of products and overdesigned identity that lacks visual harmony. The new identity communicates with its customers in a new way: friendly and inclusive. 

Gillette is a brand of men’s safety razors, among other personal care products owned by Procter & Gamble. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer. Without doubt, Gillette leads the industry with its line of innovative products. Gillette has been the oldest company to produce razor; having the most experienced in the market. However, Gillette has overwhelming number of products and overdesigned identity that lacks visual harmony. The new identity communicates with its customers in a new way: friendly and inclusive. 

Role: 

Lead Design, Art Direction

 

Result: 

- 30,000+ visitors
- 100.9 million earned media          impressions                                  - 65k+ social engagements

 

Agency Partner:

DGI

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The design of the space combined Pure Leaf’s natural heritage with a modern, terraced architecture that encouraged guests to linger and converse. With bold new flavors and delicious recipes made with the world’s best loose tea leaves, guests were immersed into the world of Pure Leaf.

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Pure leaf is a premium iced tea that starts with real tea leaves, picked at their freshest. With a brewing process that is simple and authentic, passion for realness extends to everything Pure Leaf does. Attendees discovered the enjoyment of Pure Leaf during a guided tasting led by a tea sommelier. 

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Following the success of Pure Leaf Cafe, the visual languange was carried and translated into retail experience. The retail items include Endcap, Freestanding, and Check Out Counter. A total of 15.000 units are currently in display in North America supermarkets.

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