BRAND EXPERIENCE, SPACE DESIGN

Pure Leaf Cafe

Pure Leaf made its European debut as a lifestyle tea concept at Mix It Up. It invites you to engage with the brand in a fully immersive environment — it becomes more than just a beautiful design, but a sensorial experience and way of life. Pure Leaf Cafe provides a chance to sit, relax and engage in conversation. Inside the brand’s Tea House space, attendees discovered the enjoyment of Pure Leaf during a guided tasting led by a tea sommelier.

PARTNER    PepsiCo Design Team & PepsiCo Europe

AGENCY     DGI

ROLE       Experience & Space Design, Art Direction

RESULTS    30,000+ visitors across entire event

           100.9 million earned media impressions

           Over 3 million social impressions and 65k+ social engagements

BRAND EXPERIENCE, SPACE DESIGN

Pure Leaf Cafe

Pure Leaf made its European debut as a lifestyle tea concept at Mix It Up. It invites you to engage with the brand in a fully immersive environment — it becomes more than just a beautiful design, but a sensorial experience and way of life. Pure Leaf Cafe provides a chance to sit, relax and engage in conversation. Inside the brand’s Tea House space, attendees discovered the enjoyment of Pure Leaf during a guided tasting led by a tea sommelier.

PARTNER    PepsiCo Design Team & PepsiCo Europe
AGENCY     DGI
ROLE       Experience & Space Design, Art Direction
RESULTS    30,000+ visitors across entire event
           100.9 million earned media impressions
           Over 3 million social impressions and 65k+ social engagements

BRAND EXPERIENCE, SPACE DESIGN

Pure Leaf Cafe

Pure Leaf made its European debut as a lifestyle tea concept at Mix It Up. It invites you to engage with the brand in a fully immersive environment — it becomes more than just a beautiful design, but a sensorial experience and way of life. Pure Leaf Cafe provides a chance to sit, relax and engage in conversation. Inside the brand’s Tea House space, attendees discovered the enjoyment of Pure Leaf during a guided tasting led by a tea sommelier.

PARTNER    PepsiCo Design Team & PepsiCo Europe
AGENCY     DGI
ROLE       Experience & Space Design, Art Direction
RESULTS    30,000+ visitors across entire event
           100.9 million earned media impressions
           Over 3 million social impressions and 65k+ social engagements

BRAND EXPERIENCE, SPACE DESIGN

Pure Leaf Cafe

Pure Leaf made its European debut as a lifestyle tea concept at Mix It Up. It invites you to engage with the brand in a fully immersive environment — it becomes more than just a beautiful design, but a sensorial experience and way of life. Pure Leaf Cafe provides a chance to sit, relax and engage in conversation. Inside the brand’s Tea House space, attendees discovered the enjoyment of Pure Leaf during a guided tasting led by a tea sommelier.

PARTNER    PepsiCo Design Team & PepsiCo Europe
AGENCY     DGI
ROLE       Experience & Space Design, Art Direction
RESULTS    30,000+ visitors across entire event
           100.9 million earned media impressions
           Over 3 million social impressions and               65k+ social engagements

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Inspiration

Terraced Architecture

The design of the space combined Pure Leaf’s natural heritage with a modern, terraced architecture that encouraged guests to linger and converse. With bold new flavors and delicious recipes made with the world’s best loose tea leaves, guests were immersed into the world of Pure Leaf.

 

Inspiration

Terraced Architecture

The design of the space combined Pure Leaf’s natural heritage with a modern, terraced architecture that encouraged guests to linger and converse. With bold new flavors and delicious recipes made with the world’s best loose tea leaves, guests were immersed into the world of Pure Leaf.
 

 

Terraced Architecture

The design of the space combined Pure Leaf’s natural heritage with a modern, terraced architecture that encouraged guests to linger and converse. With bold new flavors and delicious recipes made with the world’s best loose tea leaves, guests were immersed into the world of Pure Leaf.

 


Inspiration

Terraced Architecture

The design of the space combined Pure Leaf’s natural heritage with a modern, terraced architecture that encouraged guests to linger and converse. With bold new flavors and delicious recipes made with the world’s best loose tea leaves, guests were immersed into the world of Pure Leaf.

 

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Authentic Drinks

Pure leaf is a premium iced tea that starts with real tea leaves, picked at their freshest. With a brewing process that is simple and authentic, passion for realness extends to everything Pure Leaf does. Attendees discovered the enjoyment of Pure Leaf during a guided tasting led by a tea sommelier. 

 

Authentic Drinks

Pure leaf is a premium iced tea that starts with real tea leaves, picked at their freshest. With a brewing process that is simple and authentic, passion for realness extends to everything Pure Leaf does. Attendees discovered the enjoyment of Pure Leaf during a guided tasting led by a tea sommelier. 

 


Authentic Drinks

Pure leaf is a premium iced tea that starts with real tea leaves, picked at their freshest. With a brewing process that is simple and authentic, passion for realness extends to everything Pure Leaf does. Attendees discovered the enjoyment of Pure Leaf during a guided tasting led by a tea sommelier. 

 


Authentic Drinks

Pure leaf is a premium iced tea that starts with real tea leaves, picked at their freshest. With a brewing process that is simple and authentic, passion for realness extends to everything Pure Leaf does. Attendees discovered the enjoyment of Pure Leaf during a guided tasting led by a tea sommelier. 

 

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BEHIND THE SCENES

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